According to a study from the Internet Advertising Bureau, 60% of UK SMEs use paid digital advertising with half saying that digital has become more important during the COVID-19 crisis. Of these businesses, 63% felt is provided a good return on investment, particularly due to the ability of reach new customers, generate sales, and speed and flexibility. However, 40% of businesses are not using paid digital ads due to cost, relevance, or lack of knowledge about the medium.
The above highlights the importance for small businesses to have a digital marketing strategy in place. There are many ways you can integrate digital marketing into your business, but where to start? Here are our tips to get you started.
1. Dedicate time for digital marketing
If you’re a business with little digital knowledge, it would be worth bringing in a freelancer, contractor, permanent employee, or agency to bring in the know-how you need to get your digital plan started. Your business needs to commit time and effort to learn and stay abreast of digital changes to develop your digital presence.
2. Find out what your customers are looking for
What are your customers searching for? What are they talking about? What are their most common questions? What products or services are the most popular? How can you make their experience with your brand easier? These are all questions you need to ask yourself when forming your digital strategy to make it as relevant for your customer as possible.
3. Launch social media or search ads
There are a variety of ways you can use digital ads to improve performance, for example, driving traffic to a web page, increasing brand awareness, and driving sales. Digital ads can reap a wide range of positive returns for your business if used correctly.
4. Set up shop on social media
A quick and easy way to expose your products to your audience and improve sales is to set-up your social media shop. This shortens the conversion funnel as there are less steps to purchase.
5. Content marketing
Quality content gets noticed. Diversify your content strategy to attract and retain consumers. Make sure you include video content as this type of format produces higher engagement, and consider long-form content like blogs too to drive increased visibility.
People don’t buy into products, they buy into brands. What problem does your brand solve for your customer? What causes do you believe in? What is your purpose? People want to be part of something bigger than themselves, and brands can offer this. People are also more likely to remain loyal to businesses with a strong brand so make sure your brand messaging is consistent and clear across all digital channels.
Contact us about your digital marketing needs to see how we can help you.