It’s not back to “business as usual”. Life has changed since the lockdown, which means businesses need to adapt quickly to stay afloat. Here are 5 tips to give your business a boost post-lockdown.
1. Seamless digital experience
Consumers expect to be able to access businesses and purchase goods online, and want a seamless user experience. This is particularly important as reduced customer contact means that your digital presence plays an even greater role in how you represent yourself to your customers. Therefore, it’s important that you make your business accessible online with a website and social media presence, and that your website it set-up in a way that is clear, intuitive and easy to understand. Maybe you want to add a chat function for easier communication with prospects, or optimise your website for improved mobile experience. There are various ways to improve your website for your customers that you may not have tried out yet.
2. Set-up your e-commerce
It you sell goods, it’s important to have an e-commerce website set-up and delivery service running. Due to certain social distancing rules still in place, you want to make it easy for customers to order and receive your goods. You can also add a shop to your Facebook and Instagram pages and Google Merchant to extend reach and awareness.
3. Adapt products and services
There has been a shift in consumer needs which is likely to influence the direction of your business in the post-lockdown world. Your business may need to shift focus to a certain product or service. For example, restaurants shifting to takeaway, skin clinics maximising skin product sales vs. treatment sales, or local shops stocking more essential goods.
You may also need to create a new product or service to keep your business profitable, and cater to what customers are searching for. For example, virtual consultations or experiences, fashion retailers producing and selling face masks, or furniture businesses creating a home office furniture line.
4. Vouchers and gift cards
Cash flow is the priority for many businesses coming out of lockdown. Vouchers and gift cards are a great way to get cash into the business quickly, and can also encourage visits to your shop. Make sure these can be purchased online too!
5. Use digital resources to get noticed
Various digital tools and trend have emerged from the lockdown, and content has become key in communicating and engaging with people. TikTok has seen an increase in usage and could be a platform to test out for your business, if relevant. You can also use the Support Small Business sticker in Instagram or #SupportSmallBusiness hashtag in Facebook to get in front of your customers. New initiatives are frequently launched so make sure someone in your business stays up to date.
It’s also a good idea to stay connected with your business and local community. There are various Facebook groups dedicated to local councils and small businesses that you can join to stay engaged with what’s happening in your local area. In these groups you can also find connections or ideas to keep your business at the forefront of changes.